Chief Marketing and Communications Officer
Kelly Wachel is a 15-year school communications professional with experience in small urban, large suburban and large urban school districts in the Kansas City region. She serves as the Chief Marketing and Communications officer for Kansas City Public Schools. Prior to her work in school public relations, Ms. Wachel worked in sales and in the corporate communications sector as a senior associate at Ernst & Young LLP.
Ms. Wachel serves as the Missouri School Public Relations Association (MOSPRA) president. She has been a keynote speaker at the Missouri DESE Administrators’ Conference, a multi-year presenter at the National School Public Relations Association (NSPRA) annual seminar, a presenter at local, regional and national conferences, a member of the Missouri/Kansas Education Policy Fellowship Program (EPFP) and has her professional APR accreditation, Accredited in Public Relations.
Ms. Wachel has led through comprehensive engagement series processes through which the communications efforts garnered over 15,000 individual pieces of feedback used to help determine community and school district direction for strategic master plans. Through in-person engagement series, multi-layered surveying strategies and chronicling processes transparently and openly, her communications efforts have led to a Golden Achievement Award from NSPRA.
A graduate of the University of Kansas School of Journalism, with an emphasis in Strategic Communications, Ms. Wachel has also written two books about school communications - Parents and Schools Together and Having an Impact on Learning.